Asset tracking has been among the earliest applications to gain significant traction first in the machine-to-machine (M2M) market over the last two decades and, in more recent years, in the Internet of Things (IoT). In early iterations, the connectivity used for asset tracking was either cellular or satellite. The objective was purely to have remote visibility of the location of the asset. However, with the evolution toward IoT and the increasing availability of new technologies—such as low-power wide-area networks (LPWANs)—asset-tracking applications are becoming more ubiquitous, pervasive and sophisticated. We are now able to communicate not only the position of the asset but also key information, such as the status of the object and data, such as temperature, speed and asset-specific information. This paper explores the importance of asset tracking within the evolution of logistics.