This is a guide to the basic elements that make up the LoRa Alliance® brand. Because we are a large, international organization, consistency is critical to communicating a unified vision. The following will help you get to know our brand and give you a good understanding of the brand guidelines and how they should be applied.
For complete guidelines and policies regarding the LoRa Alliance®, LoRaWAN CertifiedCM and LoRaWAN® marks and logo usage, please view the LoRa Alliance® Marks & Logo Usage Policy and Guidelines available in the member portal.
Logos & Marks
These guidelines outline how the LoRa Alliance®, LoRaWAN® and LoRaWAN CertifiedCM marks should be used visually.
For complete guidelines and policies regarding the LoRa Alliance®, LoRaWAN® and LoRaWAN CertifiedCM marks and logo usage, please view the LoRa Alliance® Marks & Logo Usage Policy and Guidelines available in the member portal.
Absent special permission, the LoRa Alliance marks may only be used by LoRa Alliance members in good standing, and must be accompanied by the attribution statements supplied below:
[Insert mark used] is a mark used under license from the LoRa Alliance.
Only devices that are LoRaWAN Certified may carry the LoRaWAN CertifiedCM logo; the LoRa Alliance and LoRa Alliance Member logos and word marks are not approved for use on products or product packaging. On product packaging, the word mark LoRaWAN may be used to provide factual information about the specific product. The logo LoRaWAN may only be used on product packaging with the prior consent of LoRa Alliance in its sole discretion. The wordmark LoRaWAN may be used in a factual statement when referring collectively to products or services that are compliant with the LoRaWAN protocol
About LoRa Alliance® Brand
Wide Area Networks for IoT
The LoRa Alliance® is an open, non-profit association of members that are actively developing and deploying IoT solutions.
It was initiated by industry leaders with a mission to standardize Low Power Wide Area Networks (LPWAN) being deployed around the world to enable Internet of Things (IoT), machine-to-machine (M2M), and smart city, and industrial applications.
LoRa Alliance members will collaborate to drive the global success of the LoRaWAN® protocol, by sharing knowledge and experience to guarantee interoperability between operators in one open global standard.
About LoRaWAN® Stack
A low-power wide-area network (LPWAN) or low-power wide-area (LPWA) network or low-power network (LPN) is a type of wireless telecommunication wide area network designed to allow long range communications at a low bit rate among things (connected objects), such as sensors operated on a battery.
LoRaWAN® protocol delivers secure bi-directional communication, mobility and localization services.
LoRa® is the physical (PHY) layer or the wireless modulation
utilized to create the long-range communication link
All LoRa Alliance® marks and logos including LoRaWAN® are reserved for use by LoRa Alliance Members.